I grew up playing games like Space Quest that invited me to be part of a story, to step into a world of strange and wondrous possibilities.
My career became an exploration of these hidden corners of creativity that reimagine the way humans feel, connect, play and grow.
Starting at Imagination Network and America Online, I produced Multiplayer Games that were part of the world’s first internet communities and began to define the way people connect and play, together.
As Senior Producer for shockwave.com, I explored Interactive Storytelling with directors like Tim Burton and David Lynch and went on to develop everything from alternate reality games to celebrity platforms with clients like Paramount, Creative Artists Agency and Fourth Wall Studios.
As Managing Director of the agency Digital Kitchen, I led Brand Strategy and Creative Marketing with dozens of clients like Whole Foods, Dodge, Microsoft and Sierra Nevada Brewing.
As Director of Emerging Platforms at Meta, I defined the go-to-market creative strategy for dozens of Products and Platforms like Instagram, Messenger, Spark AR, Meta VR, Portal, Ray Ban Stories and Meta AI. I spent ten years leading cross-functional partnerships with product teams across design, engineering, marketing, content and partnerships.
Today, I’m exploring AI Filmmaking and XR Experiences through a studio called nirdlo. I’m consulting the Ray Ban Meta product marketing team, advising Pereira O’Dell’s innovation lab Silverside AI and helping start-ups like Auric AromaSphere. I’m open to opportunities with creatives, studios, agencies, platforms or brands. Please, reach out if you’d like to connect or check out my LinkedIn profile.