To drive favorability with young adults, Capital One became the first financial services brand campaign on Instagram.

We tapped into authentic visual storytelling and the creator community to build this campaign. Guiding them toward an adaptation of “What’s In Your Wallet” with a collection of personal memories, we drove a 16% lift in Ad Recall and 25% for people ages 45 and older.

Responsible for Creative Vision, Partner Enablement, Creative Direction and Creative Strategy.