For the launch of Quest Pro, we needed to understand the creative potential of mixed reality and highlight the possibilities that make the platform so magical.
Working with the product team and PHORIA studio, we unpacked priority capabilities and developed a framework of hero use cases based on our primary audience and product roadmap. Then we developed Spatial Fusion, an immersive experience that brought this creative vision to life.
Spatial Fusion was featured at Meta Connect and awarded “Experience of the Year” at The Polys.
Responsible for Creative Strategy and Executive Creative Direction.
