We partnered with the Paralympics to explore the creative potential of WebXR while differentiating the Paralympic brand from the traditional Olympic Games.
Inspired by the ethereal journey of planetariums, we produced an immersive experience that tells the stories of five inspiring athletes through a constellation of lights and celestial patterns.
It was a nod to differently-abled perception and a way to navigate the creative constraints of the immersive web. The work was nominated for an Emmy and awarded a Webby, while shaping the future of the WebXR product roadmap.
Responsible for Creative Strategy, Creative Development, Executive Creative Direction.
