This program was a workshop that led to partner collaborations. We defined strategy and creative for the first brand experience on Instagram. The goal of the program was to drive adoption but it also provided valuable product insights. This impact inspired the development of more product programs.

This program was designed to be an enablement workshop for launch of the Messenger Platform API. The goal was to drive understanding, adoption and innovation. The program was scaled globally through the sales and marketing organization and was featured at tent pole events like Cannes Lions.

This year-long program was a beautiful collaboration with St. Jude Children’s Hospital, Flight School Studio and four amazing agencies. Together, we explored the value of virtual reality and designed four product solutions. We picked one to develop and launched it on Giving Tuesday to drive donations for St. Jude.

An exploration of connections between the immersive web and the mobile internet, across devices, apps, time, and space. These bridges are critical accelerants of product adoption and the through this program we uncovered valuable insights, developed new use cases and shaped our product roadmap.

An exploration of commerce in the new world of immersive shopping, creator economies and digital goods. Customer behavior and preference is shifting rapidly and through this program we drove deeper understanding, developed new use cases and shaped our shopping product strategy.

An exploration of immersive experiences, interaction design and community connections for the launch of Horizon Worlds. These metaverse environments are still uncharted territory and through this program we defined first principles, developed new use cases and gathered critical product insights.

This product sprint defined a Social AI Platform that blurred the lines between Generative AI and Social Media through the virtual embodiment of personal experiences. The strategy was selected by Meta’s prestigious New Product Experimentation Group for further development and drove AI product insights.

This ongoing product sprint was a deep collaboration with Facebook’s mysterious Building 8 research group that designed and built physical products, like Portal. Through this program we developed use cases that defined many features of the central content channel and uncovered critical product insights.

The wearables sprint was a product marketing initiative supporting the launch of the second iteration of Ray Ban Stories and highlighted new product capabilities. Through this program we developed innovative use cases with priority partners, gathered valuable consumer insights and validated the product marketing strategy.

This exploration of WebXR was designed to understand the value of cross-platform experiences. Through use case ideation and rapid prototyping, we validated our product strategy, defined first principles and laid the foundation for a collaboration with the Paralympics that was nominated for an Emmy.

The purpose of this exploration was to understand the value of augmented reality for people and business. Working with priority partners and agencies, we developed new use cases and launched tangible experiences. This product testing was measured and reviewed and in-turn, defined our product strategy.

This exploration of Mixed Reality was part of the Meta Quest Pro launch at Connect and designed to accelerate product adoption through creative innovation and use case inspiration. The experience highlights key capabilities of the new hardware through immersive storytelling and gaming.

These programs were thought leadership events, designed to drive awareness, understanding and adoption within the industry. We had a mix of panel discussions, expert consultations and social interactions with everyday people using products like Messenger and Instagram.

The Creative Council is a global initiative that includes the world’s most influential creative agencies and studio talent. As part of this effort, my team would often present product perspectives and engage with industry partners. The goal of our participation was to drive inspiration, education and adoption.

Hackathons are a beloved part of Meta culture, internally and are held several times a year. My team extended this program to our partners at key events like the Creative Council and Cannes Lions. After sharing our product narrative and use case inspiration, we would lead the exploration of new opportunites.