As Meta prepared to take their first smart glasses to market, I led my team to develop the creative strategy and partner activations that laid a foundation for innovation.

Ray Ban Stories proved to be wildly successful and set a vision for the future of Meta. Today, I’m working with the wearable devices product marketing team as they bring the next generation of AI Glasses to the world. It’s amazing to see how quickly they’ve evolved.

Hold on to your hat. They’re pretty cool.

Product Creative Strategy and Creative Innovation.