As Oculus became Quest, I led the creative strategy for Virtual Reality, Mixed Reality, WebXR and the Metaverse, managing a global team that developed first principles and experiences with dozens of partners.

We developed research initiatives to better understand design practice through insights, workshops and prototyping and we built creative programs to drive partner and developer innovation. Through this work we launched experiences with dozens of partners to drive growth and shape the future of creativity, like St. Jude Children’s Hospital, Spatial Fusion and the Paralympics.

Product Creative Strategy, Audience Research, Creative Innovation and Creative Enablement.